T. Madison Fashion Films | London

Bonjour!

Not sure if you've heard, but we're in Europe for the next three weeks! We are attending the Cannes film festival so why not shoot multiple projects while we're here? We have teamed up with the awesome boutique T. Madison to shoot a fashion film campaign; One in London, one in Paris, and one in Cannes. Each film will have a unique vision, tone, and style, and we're super duper excited to give you a preview of each city as we film. So let's start with London...

"Like New York, the streets of London are always moving. It is a gritty, foggy, historically rich city. We are shooting this film as a progression from black and white to color. We are chasing a woman as she moves through the bustling city. She's late for something. She uses every mode of transportation: commuting on foot, riding the bus, taking a cab. She finally arrives at an iconic landmark, and our world is full of color. She sees something or someone and her eyes light up. She has arrived."

We finished filming the London portion of this campaign over the weekend. Cannes is next. The shoot is Saturday and we hope to have some photos up by next week. Until next time...

-EF